About Us

Majdouline, a Moroccan fashion designer, was born and raised in a family where craftsmanship, fine materials, and passementerie held a central place. From a young age, she developed a deep love for sewing and precious fabrics. Surrounded by master artisans, she grew up observing the meticulous gestures, the rigorous selection of materials, and the harmony of colors and textures. These influences shaped her taste for elegance and sophistication, traits that would later mark her career.
After studying Law, Majdouline pursued her passion by enrolling in a prestigious fashion design school in Paris. This experience in the fashion capital allowed her to broaden her artistic horizons and acquire advanced technical skills. She enriched her creative vision by combining Moroccan traditions with contemporary international trends.
For over twenty years, Majdouline has been dedicated to creating haute couture caftans, unique pieces that celebrate the richness of Moroccan heritage while incorporating a modern touch. Her creations, meticulously embroidered and crafted from the finest materials, are highly sought after by fashion connoisseurs around the world.
Today, after two decades of success in haute couture, Majdouline has decided to embark on a new adventure: ready-to-wear fashion. With this line, she aims to make high-quality creations more accessible to a wider audience, using noble materials while maintaining the refinement and high standards that are close to her heart. Her vision is to democratize luxury, allowing everyone to wear clothes that tell a story, the story of Moroccan craftsmanship reimagined with elegance and modernity.
Here, she continues to blend tradition with innovation, creating pieces that transcend fashion trends and eras while remaining deeply rooted in her cultural heritage.